Speakers

ForeSee Executive Speakers

Headshot

Lenny Nash

Chief Strategy Officer

Read Bio

ForeSee logo

Lenny Nash

Chief Strategy Officer


Lenny is an expert in Voice of Customer solutions after having created one of the first SaaS-based customer experience measurement platforms in 1997. He co-founded Market Metrix, a methodology-based market research and analytics firm specializing in the hospitality industry. As CEO there, he led product strategy and grew the company 30% per year for 12 years. In April 2014 Market Metrix was acquired by Clarabridge.

Lenny was also General Manager at Clarabridge, and held senior strategy and consulting roles at Arthur Anderson, Kurt Salmon Associates, and Accenture. He has written and been published extensively on how to improve customer satisfaction to drive business growth. He earned a BS in Industrial Management from Georgia Tech.

Headshot

Kaj van de Loo

Chief Product Officer

Read Bio

ForeSee logo

Kaj van de Loo

Chief Product Officer


Kaj van de Loo is a successful global technology executive with a passion for delivering innovative products. He joined ForeSee from Oracle where he was the VP of Development for the mobile division. He spent close to 15 years at SAP where he played several product development and leadership roles including, most recently, SVP of Technology Strategy. His career also includes VP of Engineering positions at Monitise and Questra, where he took their products from infancy to scalable enterprise software solutions.

Kaj is recognized as an enterprise software industry thought leader with several patents and patent applications; he is a member of multiple advisory boards and committees, and a popular public speaker. He earned a BA in Economics from Lund University and an MSc in Engineering Physics from Uppsala University.

Headshot

Eric Feinberg

Chief Evangelist

Read Bio

ForeSee logo

Eric Feinberg

Chief Evangelist


Since joining ForeSee in 2004, Eric has contributed to the organization’s growth and thought leadership through executive roles in both sales and marketing. He is the author of the company’s annual ForeSee Experience Index reports that measure customer satisfaction in retail, banking and utilities, as well as ForeSee’s American Employee Study.

Eric is a frequent speaker on customer experience analytics and marketing best practices. He is a board member of the Digital Analytics Association (DAA) and an adjunct professor of mobile marketing at the University of California, Irvine Extension. Previously, he worked as a web analyst, multichannel strategy consultant, usability specialist and focus group moderator. Eric is a graduate of the University of Michigan.

Headshot

Shannon Latta

Vice President, Marketing and Communications

Read Bio

ForeSee logo

Shannon Latta

Vice President, Marketing and Communications


Shannon is a master communicator and marketing leader with 25 years of experience in positioning, communications, and content strategy. She was most recently Chief Operating Officer at Altimeter Group – a top independent research firm – where she was responsible for day-to-day operations, and sales and marketing. Previously, she was Senior Consultant at Firebrick where she was a strategist and project leader for high-stakes client engagements ranging from positioning and new business models to sales enablement and cross-selling initiatives. Shannon spent 17 years as a partner helping build Horn Group — one of the most enduring PR agency brands in the tech industry. She’s led hundreds of companies through messaging, launch, and results-oriented communications programs. She earned a BA in Communications at Mill College, Oakland, CA.

Headshot

Bill Ruckelshaus

Executive Chairman

Read Bio

ForeSee logo

Bill Ruckelshaus

Executive Chairman


Bill has served as Executive Chairman of the Board of ForeSee’s parent company since 2017. Bill brings expertise across software, corporate operations, M&A and strategy. Most recently, Bill was CEO of Blucora (NASDAQ: BCOR) where he led a 5-year transition from a legacy, customer-dependent, $75M EV business to a $1.7B EV financial technology and services firm. During his tenure, revenue grew from $200 million to ~ $500 million and EBITDA expanded from $32 million to over $90 million. Bill has served as Chief Financial Officer of AudienceScience, Inc., a leading digital advertising, technology, and services company, and SVP and head of corporate development for Expedia, Inc., where he oversaw Expedia's acquisitions and strategic planning. Previously, at Credit Suisse First Boston Technology Group he was M&A Director, focusing on services, software, and Internet verticals. Before that, he worked in the planning department at PepsiCo's Frito-Lay division, and was a consultant at Booz-Allen & Hamilton. Bill is a graduate of Princeton University and the University of Virginia Darden School of Business.


Industry Experts

Headshot

Cinny Little

Senior Analyst, Customer Insights

Forrester

Read Bio

Forrester

Cinny Little

Senior Analyst, Customer Insights

Forrester


Cinny serves Customer Insights Professionals, helping marketing research, digital analytics, customer analytics, and business analyst pros navigate the complexities of using data to derive actionable insights. Her research agenda includes customer intelligence and insights strategy; data preparation tools; organization and process; innovation and best practices; skill development; balancing global and local approaches; and vendor evaluation.

Cinny is a digital CI expert with 20 years of experience in the unusual combination of insights-based strategy development and project execution, customer experience and journeys, and analytics. With both B2B and B2C experience on the client and agency sides, she has led global firms' digital transformation agenda in product management and program management for digital platforms, including eCommerce and sales enablement, voice of the customer, digital marketing, and data and analytics. Her experience comprises regulated industries, including healthcare, life sciences, and financial services, as well as consumer brands, publishing, and business services.

Cinny holds an MBA from the Simmons School of Management and a B.A. from Bowdoin College in English literature. She also holds an M.Mus. from New England Conservatory.

Headshot

Lea Pica

Read Bio

Lea Pica


Lea Pica is a seasoned digital analytics practitioner, social media marketer and blogger with over 13 years of experience building search marketing and digital analytics practices for companies like Scholastic, Victoria's Secret, and Prudential.

Today, she trains and speaks to thousands of analysts and marketers, hosts the popular Present Beyond Measure Podcast, and blogs about stellar data presentation as the Director of Data Visualization and Storytelling for Search Discovery.

Lea's greatest passion is the stage, which is her platform for empowering digital marketing and analytics practitioners and consultants to present information in a way that inspires action and creates indispensability.

She has spoken at conferences such as SearchLove, ConversionXL Live, Domopalooza, Web Analytics Wednesday, and eMetrics, alongside speakers like Rand Fishkin, Wil Reynolds, Jim Sterne, Annie Cushing, Adam Greco, Tim Wilson, and other revered digital marketing and analytics experts.


Client Case Studies

Headshot

Scott Aaron

Principal Consultant

i4i Research

Read Bio

lovesac-logo.jpg

Scott Aaron

Principal Consultant

i4i Research


Scott Aaron is the Principal of i4i Research LLC, an insight consulting firm that helps its clients discover and leverage consumer or customer insights to improve and grow their businesses.

Scott is the former Consumer Insight leader at Luxottica Retail, where he spent 9 years. Luxottica Retail is known for its industry-leading eyewear and sunglass retailing brands: LensCrafters, Pearle Vision, Sunglass Hut, Ilori, and Target Optical. Scott’s team was responsible for all consumer research in this multi-brand retailer with over 4,500 stores, and revenues well into the billions of dollars. Key projects included market segmentation, customer journey mapping, retail and web customer experience measurement, as well as insight development to drive communication & brand strategy.

Scott also worked for Procter & Gamble in a global role in the Consumer and Market Knowledge organization, and is based in Cincinnati, OH.

Headshot

Eric Allen

Director of Marketing

Lovesac

Read Bio

lovesac-logo.jpg

Eric Allen

Director of Marketing

Lovesac


Eric Allen is a Marketing Director for Lovesac, one of the fastest growing furniture brands in the U.S. Eric has helped fuel the 70-store company’s organic double-digit growth by leading consumer insights, development of the brand’s first TV advertising, and new direct mail initiatives.

Prior to Lovesac, Eric worked at PepsiCo in Channel Marketing, Brand Management, and Consumer Insights. He helped lead the turnaround of the Pure Leaf iced tea brand, and provided consumer engagement strategy to the Pepsi beverage portfolio. He spent 4 years with PR agency Porter Novelli, managing business media for HP’s consumer technology divisions and executives. Eric grew up in Iowa, attended Wartburg College, and earned his MBA at Simon Business School in Rochester, NY. He lives in Connecticut with his wife, 2 children, and 2 Russell Terriers.

Headshot

Abi Austin

Senior Customer Research Manager

Sainsbury’s Argos

Read Bio

Sainsbury's Argos.png

Abi Austin

Senior Customer Research Manager

Sainsbury’s Argos


Abi has been a professional customer research and insight manager for over 20 years. She has worked in both retail and financial services, embedding the voice of customer throughout the business. Abi has played a key role in the implementation and operation of a large scale, company-wide customer experience program at Sainsbury’s Argos. Her top priorities are to understand, shape, and improve the customer experience. She earned her master’s degree at University College Northampton. Abi also has a Market Research Society diploma and a Chartered Institute of Marketing diploma.

Headshot

Sarah Azevedo

Associate Consumer Care Training Specialist

BISSELL Homecare, Inc.

Read Bio

bissell.png

Sarah Azevedo

Associate Consumer Care Training Specialist

BISSELL Homecare, Inc.


Sarah Azevedo loves people. She’s a training specialist who has spent over 15 years living and breathing customer service. For half that time, she has held training and leadership roles, where she discovered her passion for developing staff to their fullest potential. She has learned the key to a happy customer is a fulfilled and knowledgeable employee. Her favorite part of the job is creating both. She enjoys the challenge of global business, having spent the last 2 years at BISSELL and the prior 8 at Amway. When not at work, you’ll find her with her husband and children, traveling, reading, & working out her competitive edge via board games. She has a BS in Business Administration with a Human Resources concentration from Aquinas College.

Headshot

Chris Bacon

Consumer Care Training Manager

BISSELL Homecare, Inc.

Read Bio

bissell.png

Chris Bacon

Consumer Care Training Manager

BISSELL Homecare, Inc.


Chris Bacon is a seasoned training manager with 15 years of experience at BISSELL Homecare Inc. She oversees Consumer Care training and quality assurance for onshore and offshore consumer support teams globally. Prior to working at BISSELL, she spent 9 years managing telemarketing operations and Retail.

Chris is competitive by nature, always striving to be number one in the industry. Her favorite part of her job is celebrating the hard work and great accomplishments made by her teams. Continuous improvement is always a focus; building teams that are aligned with the same focus help achieve goals. She has a BS in Business Administration with Human Resource focus from Grand Valley State University.

Headshot

Aimee Baldassaro

SVP, Customer Engagement

FTD Companies

FTD

Headshot

Ashley Begley

User Experience Specialist

Quicken Loans

Read Bio

quicken_logo.jpg

Ashley Begley

User Experience Specialist

Quicken Loans


Ashley lives to fight for the user. Starting her career as a social and cognitive psychologist, she uses her superpowers to impact service, design, and technology. Over the past decade she has influenced everything from Fortune 500 companies like United Rentals and Cummins, Inc. to small start-ups through Gravity Drive. For the past two years, she focused on the nation's largest mortgage lender, Quicken Loans. Today, Ashley supports teams across the company, paving the way for innovation and driving change throughout the industry. When she's not changing the world - one interface at a time - she's at home enjoying time with her new bouncing baby boy.

Headshot

Jared Blankenship

Web Content Manager

Kansas City Power & Light

Read Bio

kcpl.jpg

Jared Blankenship

Web Content Manager

Kansas City Power & Light


Jared joined KCP&L three years ago to help research, design and implement the utility’s web content strategy, while managing day-to-day content needs for a site that seems more than 8 million visits annually while maintaining high content and overall satisfaction scores.

Prior to life at KCP&L, he served as a business technology magazine editor, healthcare technology marketer, and pet pharmaceutical product owner. Living at the intersection of those seemingly eclectic roles is relevant, timely content. He earned his BA in English from William Jewell College.

Jared lives in the Kansas City area with his wife, daughter and two canine agents of chaos. He also does a decent Mick Jagger impression. Under the right circumstances.

Headshot

Karen Trimberger Brady

Digital Customer Research

Walgreens

Read Bio

walgreens_logo

Karen Trimberger Brady

Digital Customer Research

Walgreens


Currently, Karen a consumer research manager in digital practice at Walgreens. She has a proven track record over the past 17 years for conducting research, managing clients, identifying trend, insights and providing analysis to Fortune 100 clients in cross section of sectors, including consumer packaged goods, financial services, food service, healthcare and retailers. Her primary focus is on shopper and consumer insights from custom and satisfaction research. Karen has a MA in Sociology from the University of Chicago, an MSI in Information Services from the University of Michigan’s School of Information and a BA from Loyola University Chicago.

Headshot

Amy Chang

Senior Marketing Analyst

Constellation Energy

Read Bio

constellation_logo.png

Amy Chang

Senior Marketing Analyst

Constellation Energy


As a Principal Analyst within Constellation’s Mass Markets Marketing team, Amy Chang manages retention strategies and customer experience initiatives aimed at improving customer loyalty and increasing overall profitability. She is passionate about the customer experience because she has witnessed the impact it can have on the company’s bottom line. Amy received her undergraduate in Communications from The University of Texas and her MBA from The University of Houston. Outside of work she and her husband enjoy the never-ending adventures that come with multiple toddlers.

Headshot

Eleanor Elliott

Senior Director, Digital Capabilities

Harlequin

Read Bio

harlequin

Eleanor Elliott

Senior Director, Digital Capabilities

Harlequin


Eleanor Elliott leads, mentors and engages a multidisciplinary team of high-performing professionals as the Director, Digital Capabilities for Harlequin – Canada’s most successful publisher and one of its most international businesses. Eleanor holds a Master’s degree in Business Administration from the Schulich School of Business (York University) and the Kellogg School of Management (Northwestern University) and has almost two decades of experience in the development and implementation of digital marketing, ecommerce, social media and communications initiatives.

Headshot

Jeff Ford

Director, Billing and Customer Service

Citizens Energy Group

Read Bio

citizens_energy.jpg

Jeff Ford

Director, Billing and Customer Service

Citizens Energy Group


As Director of Billing and Customer Service at Citizens Energy Group, Jeff Ford leads a diverse team of professionals responsible for translating the voice of Citizens Energy Group’s 400,000 customers into actionable initiatives.

With over three decades of utility industry experience, Jeff provides direction and leadership to customer facing areas including Customer Service, Billing, Revenue Assurance, Performance Assurance, and Digital Customer Engagement.

Jeff received his undergraduate degree in Computer Technology from Purdue University and his Master’s in Business Administration from the University of Indianapolis.

Jeff currently serves as Treasurer on the Board of the Warm Heart Warm Home Foundation, Inc, an organization that provides financial assistance to Citizens’ low-income utility customers.

Headshot

Eddie Gray

Manager of Store Operations – Project Team

Tailored Brands

Read Bio

Tailored Brands Logo

Eddie Gray

Manager of Store Operations – Project Team

Tailored Brands


Eddie Gray has worked with Tailored Brands for 8 years starting as an in-store associate and working his way up to his current role as Manager of Store the Operations Project Team. He has played a key role in strategizing how to effectively socialize VOC data with ForeSee to the right people across the organization to build visibility of VOC data across all levels of leadership. Through strategic planning and detailed execution Eddie has played a key role in leveraging VOC data to drive business decisions and partnering with a newly established VOC Team for Tailored Brands. Tailored Brands provides a personal, convenient, one-of-a-kind shopping experience with compelling products and world-class service featuring leading menswear retailers including Men’s Wearhouse, Jos. A. Bank and Moores Clothing for Men; designer brand Joseph Abboud; family retailer K&G Fashion Superstore; and corporate apparel leaders Twin Hill, Alexandra, Dimensions and Yaffy.

Headshot

Aqif Hassen

Head of Digital Strategy and Operations

AMD

Read Bio

amd-crop.jpg

Aqif Hassen

Senior Manager, Digital Strategy and Operations

AMD


With almost two decades of digital marketing experience and roots in the web analytics and data analysis space, Aqif has been involved in various capacities in the digital space working with top global brands. Aqif is based out of AMD’s Toronto campus heading up Global Digital Strategy and Operations responsible for global digital strategies covering all segments of AMD’s business footprint. He is passionate about user experience and how to best engage and service users from across the globe. He loves spending time with his family and engaging in social work as time permits.

Headshot

Tracey Mason

Web Manager, Global Communications and Marketing

Micron

Read Bio

micron.jpg

Tracey Mason

Web Manager, Global Communications and Marketing

Micron


Tracey Mason is the web manager at Micron Technology. She is responsible for managing and setting strategy for Micron’s global external web presence and infrastructure. She was appointed to her current position in 2016.

Since joining Micron in 2005, Ms. Mason has held various positions of increased responsibility within the Global Communication & Marketing department. Most recently, she served as program manager for Micron’s web team, where she was responsible for supporting the strategic direction of micron.com through the development and execution of comprehensive digital marketing programs.

Ms. Mason has 27 years of experience in the semiconductor industry, including marketing communication roles at Motorola and Freescale Semiconductor (acquired by NXP Semiconductors).

Ms. Mason earned a bachelor’s degree in advertising from the University of Texas at Austin.

Headshot

Andrew Morris

Head of Digital Insight Delivery

RS Components

Read Bio

rs

Andrew Morris

Head of Digital Insight Delivery

RS Components


As the Head of Digital Insight Delivery at RS Components, Andrew heads a team of analysts charged with using data and insights to drive performance and digital transformation. Andrew is a passionate believer in the power of democratising data within an organisation to drive insight and actions at all levels. His team sit at the heart of the Innovation Function using ForeSee amongst a suite of analysis tools and data sources to support over 30 markets globally, their aim is take a complex business and simplify it through insight.

Andrew has been working in Digital Analytics for 16 years in a variety of B2C, Agency and B2B roles enjoying the constant opportunity to learn and adapt to the rapidly changing industry.

Headshot

Mike Parish

Senior Manager, Digital Service Design & Process Excellence

Brinks Home Security

Read Bio

Brinks

Mike Parish

Senior Manager, Digital Service Design & Process Excellence

Brinks Home Security


With nearly a decade of process/project design and implementation experience, backed by a Six Sigma Black Belt, Mike specializes in providing insights and strategies to remove friction from the customer experience with a focus on moving his customer base to a digital channel. Located in Dallas, Texas, Mike leads 2 local teams responsible for optimizing the customer experience throughout their journey, including: B2C cue-based automated email targeting by qualitative text analytics, proactive digital retention campaigns, a live answer IVR complement and a fully interactive SMS platform that has been designed by crowdsourcing. Mike is passionate about digital experience and involving his customers in the design of their touchpoints. He also loves spending time with his family and showing off pictures of his son, Hudson.

Headshot

Ahmad Rahman

Manager, Digital Experience Automation & Optimization

AMD

Read Bio

amd-crop.jpg

Ahmad Rahman

Manager, Digital Experience Automation & Optimization

AMD


With over 15 years of digital marketing experience, Ahmad specializes in providing insights and strategies to improve digital marketing with a keen focus on user experience (UX). Located in Markham, Ontario, Canada, Ahmad leads local and offshore teams responsible for optimizing AMD's global digital presence including B2B/C email marketing automation, SEO, and personalized digital user journey mapping using quantitative analytics and qualitative voice of customer data. Apart from his professional career, he volunteers with several local organizations as a speaker providing personal growth leadership and founded a not-for-profit charity which provides basic medical care to the less privileged overseas serving over 3500 patients every month.

Headshot

Jason Richards

Manager of Customer Experience & Insights

Blue Cross Blue Shield of Michigan

BCBS
Headshot

Bobbie Roberts

Product Manager

Quicken Loans

Read Bio

quicken_logo.jpg

Bobbie Roberts

Product Manager

Quicken Loans


Bobbie Roberts is a husband and a father of three, two girls and a son. An opportunity wrangler with more than twenty years of IT, product, and business experience developing and implementing enterprise level solutions that marry business process to the digital experience. An experienced decision maker yielding consistently positive results through a strong belief in analytic driven strategies. Fearless creativity allows for robust strategies and tactical implementation of solutions within budgetary realities. A true north that points to every client, every time with a we will figure it out attitude in all things.

Headshot

Stephen Winton

Head of Digital – In Life

Three

quicken_logo.jpg